London, United Kingdom

Hello,

I'm Anna Zverkova

I'm a strategic product manager based in London, UK, with a proven track record of transforming customer insights into market-leading solutions. My professional journey is fueled by a genuine passion for understanding user needs and translating them into exceptional product experiences that drive business value.
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A little about me

Thanks for stopping by. I'm a product manager with over a decade in the financial data industry, including specialized experience developing B2B solutions at Experian. My passion lies in transforming complex commercial data into powerful, user-friendly products for insurance and financial services clients. Combining technical expertise in data engineering and API development with genuine customer empathy, I excel at delivering high-impact solutions that drive revenue and efficiency. I believe the best products emerge from a deep understanding of user needs, market insights, and collaborative innovation—all approached with the positive energy and relationship-building that have become hallmarks of my leadership style.

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October 2022 – Current

EXPERIAN
Product Manager

Drove strategic development of commercial data offerings and products, managing comprehensive B2B data APIs spanning credit ratings, firmographics, financial, and mortgage datasets for high-profile insurance clients including AXA, RSA, Zurich, Allianz, and Direct Line.

- Increased API adoption by +40% through targeted product enhancements, developing robust data integration solutions that streamlined risk assessment processes for insurance sector clients.

- Productized complex commercial data offerings, creating a unified API ecosystem that improved data integrity to 99.6%, enabling more accurate business credit risk evaluations and financial modeling.

- Developed and launched new data product modules targeting insurance market segments, resulting in $2.5M additional annual recurring revenue by addressing specific firmographic, financial, and cyber risk assessment needs.

- Collaborated cross-functionally with data science, engineering, and sales teams to design comprehensive API documentation and developer experience, increasing self-service onboarding by 55%.

- Led the technical product roadmap for commercial data APIs, prioritizing feature development based on customer feedback and market demand, with a focus on machine learning and AI enhanced data insights.

- Conducted in-depth market research and customer interviews to identify emerging B2B data product opportunities, particularly in commercial insurance and financial services sectors.

- Established key performance indicators (KPIs) for commercial data enrichment APIs, implementing detailed tracking mechanisms that provided granular insights into product performance and customer usage patterns.

- Collaborated across the organization with Data Office, Data owners, Innovation team, Data Engineering specialists, and third-party providers to access and integrate new data sources, enhancing data excellence within Experian commercial solutions.

January 2019 – October 2022

EXPERIAN
Product Support Team Lead

Managed & trained a team of product support analysts & engineers to deliver complex data solutions in line with customer requirements on time & budget.

- Collaborated with senior management teams to prioritise business 
requirements and to locate opportunities for process improvements.

- Owned the team backlog, prioritised stories for the development team. Worked to ensure stories met acceptance criteria while avoiding delays.

- Improved internal data gathering, documentation and delivery processes to improve quality and meet changing client needs.

- Worked with KYC and Risk APIs, solving client problems, fixing bugs.

- Implemented automated data processes, services and tools to 
support data visualisation and cleansing.

- Employed business analytics reporting tools to prepare reports for senior management and to create dashboards, graphs & visualisations.

- Manipulated, analysed and interpreted complex data sets for clients.

October 2016 – January 2019

EXPERIAN
Data Analyst

Worked closely with project teams to deliver complex data solutions to clients. Used SQL, Bash and Python to generate reports and visualisations.

February 2014– October 2016

EXPERIAN
Support Data Analyst

Worked as an analyst on a broad range of client projects. Providing support to stakeholders across the business for data analysis tasks.